A-Rama or O-Rama?

Fri 09/30/05

Help me out here. Is it “a-rama” or “o-rama?” (For example, your favorite local skating rink might be called either “Skate-A-Rama” or “Skate-O-Rama.”)

Ty suggested the following very possible scenario: a business moves into town, chooses their -vowel- wisely, and proceeds to set up shop. After a short amount of time, a second business owner decides the local economy can support a little friendly competition and, lacking the skills and/or monetary resources necessary to create or procure an original name for their new business venture, simply chooses a different vowel instead.

(Hopefully said vowel choice is not e, i, u, or sometimes y. After all, Skate-U-Rama doesn’t work very well and Skate-Y-Rama is more than likely bad Spanglish.)

I don’t buy Random House’s explanation.

6 Comments

  1. I submit that “o-rama” is the natural form of this often abused suffix. My feeling towards the “a” variety is that it should be used out of necessity. For example, should you desire to name a giant cookie and milk consumption event, you would not want to call it “Oreo-o-rama”, but rather “Oreo-a-rama”. In this regard, you could consider them much like “a” and “an”.

  2. dude, everyone knows it’s o-rama.

  3. Concerning the business case presented, I think an incoming business would have a very hard defending their company name in a court of law as confusion of brands will inevitably occur. Something like this happened for the place I get my hair cut. Shop was called “Styles’R'Us”. They had to change their name (not sure if it was another, larger hair franchise or exactly why) – so they changed to “Styles For U”. Enough difference between the brands now to not cause market confusion.

  4. Do you really think that any company with “rama” (or its various single-lettered ilk) in their name gave much thought to market confusion prior to opening for business?

  5. blaine

    precise-callibration-o-rama did. and they’ve cornered the market in ipswich.

  6. I think they think about it as soon as someone else starts stealing business with their branding.

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