That’s ugly…. >_>
The classic MasterCard logo is staying for the consumer brand identity, and this new identity is for it’s corporate business, so basically noone will notice.
Which might be even worse. Having two logos just serves to confuse consumers and water down the overall brand, in my opinion. If you want a separate corporate identity, then by all means, go for it; just don’t sacrifice the brand identity (by stretching it so thin) to do it.
natwest mastercard natwest mastercard
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I'm a graphic designer and sometimes writer living in Anderson, South Carolina. I serve as the Design Director for NewSpring Church. I love Jesus, my wife, Levi's Jeans, good Tex-Mex, and 8oz glass bottle Coca-Cola Classic. On good days I love them roughly in that order. Email me.
New MasterCard Logo
Fri 06/30/06
“MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company’s Vision and Globally Integrated Structure” That’s secret code for “we just paid 5 figures for some gradients and lens flares, ain’t it cool?” Sigh… another classic logomark bites the dust.