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Psst… Customer Relationships are ACTUAL Relationships

“This is such a big bowl of wrong. I don’t understand this in personal relationships, and I don’t understand it in business-to-customer relationships. Shouldn’t you treat the people you’re in a relationship with better than you treat anyone else? Shouldn’t you treat your existing customers better than the ones who’ve given you nothing?…if we shift that marketing and ad budget from pre-sales to post-sales, we won’t have to worry about getting new customers. Our loyal, cared-for customers will take care of that.”Creating Passionate Users on how Too many companies are like bad marriages

Tue 02.27.07

Tagged: Customer Service, Quote

There are 2 comments on this post. Add your own comment.

    I anxiously await a prom night fist fight illustration of “a big bowl of wrong”.

    said Luke

    at 8:31pm on Tuesday

    That’s totally the phrase that caught me off guard and made me read the post so intently.

    said Joshua

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