“This is such a big bowl of wrong. I don’t understand this in personal relationships, and I don’t understand it in business-to-customer relationships. Shouldn’t you treat the people you’re in a relationship with better than you treat anyone else? Shouldn’t you treat your existing customers better than the ones who’ve given you nothing?…if we shift that marketing and ad budget from pre-sales to post-sales, we won’t have to worry about getting new customers. Our loyal, cared-for customers will take care of that.”Creating Passionate Users on how Too many companies are like bad marriages