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If you don’t have $$$$, you’re forced to find friends…Network-building beats $$$$…Money fosters bloat, waste, [and] complacency. It’s the enemy of resourcefulness, grit, [and] drive. Hunger (of all kinds) is the great motivator. — Tom Peters, The Brand You 50
NBC and News Corp’s online video venture Hulu is beta testing. If the comments on their blog are any sign of things to come, it’s going to be a bumpy road. The embed quality is good:
But shouldn’t that be the price-of-admission for video delivery online now? Why is there no fullscreen? No way to get it out of my browser and onto a TV or an iPod (other than that whole NBC hating Apple thing)? NBC, aren’t you completely ignoring how thousands of users are actually viewing full shows now? Challenging iTunes with a branded, embeded online player for an age that’s using the internet more, but home computers less? Brilliant. I love it when companies make decisions for me about how I should use and view content.
Perhaps even more troubling, non-U.S. residents can forget about accessing any of the content (thanks to IP blocking), so they’ll keep bittorrenting shows, which doesn’t exactly combat the piracy that NBC seems obsessed with. One commenter writes “Piracy works outside of the US, Hulu does not. I guess I’ll have to stick with piracy.” Sad, but true.
All revolutionaries need respectable cover. And the wisdom of trusted elders. So contact, cultivate, nuture like-minded souls who are higher up the food chain than you are. They will require care and feeding, but it’s worth the effort. — Tom Peters, The Brand You 50
The challenge: why aren’t you contacting people in your field who are better at what they do than you are? What’s stopping you? What about people within your organization who will fight for you and your ideas? You need them.
For a limited time only, Paste Magazine wants you to name your own price for a one year subscription. That’s 11 issues and 11 CDs (with roughly 220 songs) for a minimum fee of $1.If you are a Christian media ministry, I commend the following vision for maximizing your effectiveness online: Post all of your content online, for free, without requiring registration, in a maximally usable interface. — Matt Perman, Make It Free
Perman goes on to explain why, and cite some startling statistics in Desiring God‘s success: “[Rather] than seeing a threat to your financial survival, you will see a more enthusiastic donor base and a larger amount of web traffic that results in more interest, more spreading, and the financial provision you need…[After] we redesigned our website on the basis of these principles, we saw these results within four months: Visits increased 99%, audio listens increased 352%, and page views increased 359%. One year later, traffic continues to increase at a significant rate.”
The average North American works 27 hours a month paying for the 32 hours per month they spend driving! — Alan Durning, The Car and the City:24 Steps to Safe Streets and Healthy Communities
1. With Treachery the Treacherous Betray!
2. Leviathan the Gliding Serpent
3. Leviathan the Coiling Serpent
4. All Gaiety is Banished From the Earth
5. Beat Your Breasts for the Pleasant Field
I wish more money and time was spent on designing an exceptional product, instead of trying to psychologically manipulate perceptions through expensive advertising. — Phil Kotler, marketing guru
The utterly beautiful Bank of New York logo (shown) is going away to the identity graveyard in the sky, thanks to a July corporate merger with Mellon Bank. It’s only two years old, and I’m sad to see it go. The new company name (The Bank of New York Mellon) is awkward, and certainly a tad long. The replacement identity is quite nice on its own. It’s well-justified and presented. But next to the previous mark it just plains looks boring (and banking). Lots of thoughtful analysis and commentary can be found (as always) at Brand New.