Wall Street Journal – January 4th interview w/ Maxtor’s CEO:
“You take someone like Apple. They could spend $150 million to $200 million on a marketing campaign and not blink an eye. I sat there and watched someone propose a $20 million marketing campaing. And we just vomited all over him. Two days later, my CFO and I approve a $950 million research-and-development budet in about 15 minutes, but to spend $20 million on marketing. We just don’t know how to do that.”
Is apple unremarkable? I call bullshit on the above quote.
And I call it on Maxtor, who spend $950 million and still can’t make a harddrive that won’t fail in a year or less.
The Apple card is too easy to pull. They’re a remarkable company who still does marketing; it works for them. The core of that quote is thought-provoking. Of course it doesn’t fit every occasion.
About The Author
I'm a graphic designer and sometimes writer living in Anderson, South Carolina. I serve as the Design Director for NewSpring Church. I love Jesus, my wife, Levi's Jeans, good Tex-Mex, and 8oz glass bottle Coca-Cola Classic. On good days I love them roughly in that order. Email me.
On Marketing and Being Remarkable
Sat 01/05/08