Comments on: On Marketing and Being Remarkable http://joshuablankenship.com/blog/2008/01/05/on-marketing-and-being-remarkable/ Mon, 06 Feb 2012 08:28:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joshua http://joshuablankenship.com/blog/2008/01/05/on-marketing-and-being-remarkable/comment-page-1/#comment-61087 Joshua Sun, 06 Jan 2008 03:41:46 +0000 http://joshuablankenship.com/blog/2008/01/05/on-marketing-and-being-remarkable/#comment-61087 And I call it on Maxtor, who spend $950 million and still can't make a harddrive that won't fail in a year or less. The Apple card is too easy to pull. They're a remarkable company who still does marketing; it works for them. The core of that quote is thought-provoking. Of course it doesn't fit every occasion. And I call it on Maxtor, who spend $950 million and still can’t make a harddrive that won’t fail in a year or less.

The Apple card is too easy to pull. They’re a remarkable company who still does marketing; it works for them. The core of that quote is thought-provoking. Of course it doesn’t fit every occasion.

]]> By: rodrigo http://joshuablankenship.com/blog/2008/01/05/on-marketing-and-being-remarkable/comment-page-1/#comment-61078 rodrigo Sun, 06 Jan 2008 02:34:31 +0000 http://joshuablankenship.com/blog/2008/01/05/on-marketing-and-being-remarkable/#comment-61078 Wall Street Journal - January 4th interview w/ Maxtor's CEO: "You take someone like Apple. They could spend $150 million to $200 million on a marketing campaign and not blink an eye. I sat there and watched someone propose a $20 million marketing campaing. And we just vomited all over him. Two days later, my CFO and I approve a $950 million research-and-development budet in about 15 minutes, but to spend $20 million on marketing. We just don't know how to do that." Is apple unremarkable? I call bullshit on the above quote. Wall Street Journal – January 4th interview w/ Maxtor’s CEO:

“You take someone like Apple. They could spend $150 million to $200 million on a marketing campaign and not blink an eye. I sat there and watched someone propose a $20 million marketing campaing. And we just vomited all over him. Two days later, my CFO and I approve a $950 million research-and-development budet in about 15 minutes, but to spend $20 million on marketing. We just don’t know how to do that.”

Is apple unremarkable? I call bullshit on the above quote.

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