Stuck Campaign Print Work for NewSpring Church

Thu 02/14/08

This is the first message series I’ve worked on since coming back on staff at NewSpring. I think our team pulled together a stellar communications package for print and screen. All five bulletins were in circulation at once in the auditorium, which was fun to watch (and hopefully added to the magazine publication feel I was envisioning.)

I handled art direction, copywriting, and design/layout. The photography is courtesy of one of our production designers Will Rodes. Ken Wilson put together the video opener to set it all up nicely (utilizing the haunting Gary Jules cover of Mad World by Tears For Fears). And of course our models were all perfectly morose. Ben Coleman recorded some behind-the-scenes footage during the photoshoot, if you’re into that sort of thing.

For the typography nerds out there, the articles titles are mixed weights of ITC Officina Sans and ITC Officina Serif, highly usable font families for display and body text. All the numbers are set in Stefan’s wonderfully quirky Armchair Modern.

10 Comments

  1. Joshua Longbrake

    I dig the behind the scenes look at the shoot.

    Thu 02/14/08 at 3:25 pm

  2. Matt Rateliff

    …. I did not know I had that font. Thank you.

    Thu 02/14/08 at 4:08 pm

  3. Wes

    What typeface is the STUCK masthead on the magazine cover

    Thu 02/14/08 at 5:05 pm

  4. Joshua

    What typeface is the STUCK masthead on the magazine cover

    I think it was a heavily customized combo of Univers Extended and Gotham Light, but I honestly don’t recall beyond that. (That “K” is way Gotham.)

    Thu 02/14/08 at 5:12 pm

  5. Zach Bulick

    “This Season’s Fashionable Uncertainty” – nice
    ITC Officina Serif is rad. Good choices, good colours.

    Thu 02/14/08 at 5:39 pm

  6. Grant

    great work – look like a fun project to put together!

    Fri 02/15/08 at 1:27 pm

  7. Stephen Coles

    Great to see Armchair Modern in use. The STUCK logo is set in ITC Blair. By the way, it’s confusing to remember sometimes, but a “masthead” is the staff box of a publication. The magazine logo’s proper term is “nameplate”.

    Fri 02/15/08 at 6:39 pm

  8. Joshua

    ITC Blair it is, I was just logging on to correct myself.

    Sat 02/16/08 at 11:28 am

  9. Patrick Sievert

    very nice!

    Sat 02/16/08 at 12:08 pm

  10. David Hemphill

    I saw this entry a couple of days ago and forgot to say how nice I thought this turned out. I think your whole team nailed the magazine feel on this. There are some great typography choices in there as well. Stellar.

    Tue 02/19/08 at 3:16 pm

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