According to my wife, who watched NBC Nightly News tonight, the stated reason was to make the logo more (to paraphrase) “youthful, energetic, and friendly” or something like that.
I don’t know, but to me that’s like putting a bright and happy “Welcome!” sign in front of a smelting facility.
I was hoping for something more along the lines of the Buy ‘n Large look.
Walmart is vigorously attempting to shuck off the notion that their inventory is second-rate. In Kentucky they’ve implemented sweeping renovations to their retail section and bolstered quantities of wider-know brands (Levi’s, Joe Boxer, Starter, Bugle Boy, and a few other cool-kid brands of the 90s).
At the very least, the logo redesign indicates broader changes are coming to their website. At this point in time Walmart’s logo could be mocked up by a 3-year old and millions of people would still shop there every day (and in droves on Christmas Eve).
I find it crazy that Lippincott got paid for that — probably 6 figures (or more). I wonder what other designs they presented …
Looks like an asterisk.
Walmart*
* life quality improvements and money saved not guaranteed
You can’t see what the little yellow cannons are pointing at — it’s small town America.
Either that or it’s a butthole.
The tightening sphincter of American commerce?
My first impression is the icon is a sun to go with the “Live better” part of the tag line to look more friendly and “eco-friendly” to change the “big retailer destroys your town” view they have.
It is already giving me the warm fuzzies… WALMART IS GOOD YOU CAN NOT RESIST.
:)
ceiling fan?
About The Author
I'm a graphic designer and sometimes writer living in Anderson, South Carolina. I serve as the Design Director for NewSpring Church. I love Jesus, my wife, Levi's Jeans, good Tex-Mex, and 8oz glass bottle Coca-Cola Classic. On good days I love them roughly in that order. Email me.
Wal-Mart Rebrand
Mon 06/30/08