Well, assuming the new branding doesn’t suck – its a fair trade off. But following what work I’ve seen you do, I am sure that won’t be the issue. I look forward to seeing it.
Long projects are fun and rewarding, but hard, hard work. Good luck with the home stretch!
9 months. The full gestational period of a brand. Or maybe not.
Congratulations on the hard work.
Awesome! Can’t wait to see what you’ve concocted!
All I can think to say is yeah! Can’t wait to see whatcha get. Congrats.
Wait – we get to see the full 40 odd page branding book for this, right?
Wait – we get to see the full 40 odd page branding book for this, right?
I whittled it down to 38 (with a cover) for the Visual Standards plus a 12-page Communications Manual. It’s really not as exciting as you make it out to be, but yes, we’ll make them available I think.
CAN’T WAIT!
YOU ARE MY HERO!
WHY AM I YELLING!
About The Author
I'm a graphic designer and sometimes writer living in Anderson, South Carolina. I serve as the Design Director for NewSpring Church. I love Jesus, my wife, Levi's Jeans, good Tex-Mex, and 8oz glass bottle Coca-Cola Classic. On good days I love them roughly in that order. Email me.
OK, NewSpring Church — Let’s Do This
Mon 07/07/08
Have you ever worked on a longterm project? As in putting months of days of (long) hours and thought into making something? It’s a surreal process, and it makes things very difficult to look at objectively.
I started working on new identity concepts for NewSpring Church before I even officially accepted the job, so in reality, I’ve been working on this rebranding for close to nine months. Acts of God and/or appeasement of Godzilla aside, we’re launching the rebrand this coming Sunday, July 13th. We’re also launching a new campus in Greenville, a new message series answering some pointed topical questions and, fingers crossed, the foundation for our new website (with some major 2nd, 3rd and 4th phases after the launch.)
All that to say, posting might be sparse this week, along with sleep, sanity, coherence, the ability to process information and form complete sentences, etc. Of course post-July 13th I’ll actually have some work to show off. A lot of work.
Decent trade-off?