Comments on: The Social Media Strategist/Guru Has No Clothes

By: Brooke Novak

Brooke Novak — Thu, 29 Jan 2009 16:04:13 +0000

AMEN! That is all.

By: Brian

Brian — Thu, 29 Jan 2009 00:07:09 +0000

I think that Twittering is a very valuable key to many companies and organizations. It gives them ability to communicate projects, services, new releases (products), etc. Of course, so many companies can misuse Twitter as well, like ONLY advertising, instead of sharing things like company secrets, stories, etc. MySpace allows corporations the ability to connect with their consumers, giving their company that certain ‘edge’.

By: Anonymous

Anonymous — Wed, 28 Jan 2009 20:45:28 +0000

Oh, don’t I know it. While I am the one that maintains my company’s FB page, twitter, flickr, and blog, I do so because I don’t want anyone else to screw it up.

I am constantly battling the marketing department who doesn’t understand that “The Mission” behind this sort of networking is to be a participant in our industry with grace and poise. It is to show that we are real people who care more about interacting with our clients and potentials and less about making a buck.

I see social networking (as far as businesses are concerned) as an opportunity to improve and expand one’s online image. There should be absolutely no other ulterior motive! Anything else comes across as desperate and/or skeezy.

Thankfully, I also work in an environment where I can exercise my right to say “NO.” And no one is getting these usernames and passwords. You’ll have to pry them from my dying grasp.

By: Jody Earley

Jody Earley — Wed, 28 Jan 2009 20:37:59 +0000

This is great to hear from a church who has a lot of staff involved in social media. “Quantify the strategy. Set measurable goals and hold people accountable to hitting them. Otherwise you’re paying someone to play on Facebook and Twitter all day, and no matter what they say, that just ain’t business.” = Gold

By: Grant

Grant — Wed, 28 Jan 2009 20:00:46 +0000

Great post. I'm constantly amazed at how many people pursue a strategy (whether it be social media or something else) with no regard to what, as you put it, The Mission is. You might also enjoy this one.

By: Travis Fleck

Travis Fleck — Wed, 28 Jan 2009 17:20:37 +0000

Well said. People lose sight of their goals/mission. I always think “Oh boy, here we go…” when we ask a client, “What are the goals for your website.” and get a blank stare in return.

Twitter training! Who’d have thunk it.

By: Esther

Esther — Wed, 28 Jan 2009 16:50:29 +0000

so good! we just had twitter training here at my work, and there was a discussion about how it can’t just be a marketing platform, we have to have something compelling to say.