New Chipotle Branding

Mon 04/20/09

If you ever wanted to see what it looks like to ditch 10 years of brand equity in favor of bland, lifeless sameness, check out Chipotle’s new visual identity. I wasn’t exactly a fan of the original branding, but at least it was simple and didn’t put them in the Taco Bell category. Sad.

4 Comments

  1. Cameron

    Okay, it’s bad, but it’s not Taco Bell territory. Also, $4.25 for a taco and a salad? That’s not so cheap.

    I hope this doesn’t mean Chipotle is having rough times.

    Mon 04/20/09 at 2:56 pm

  2. Casey

    Booo.

    Mon 04/20/09 at 3:01 pm

  3. Ryan

    They are getting a lot of public scrutiny. Hopefully, they’ll pull Tropicana, apologize and go back to their holy menu.

    Mon 04/20/09 at 5:36 pm

  4. Danielle

    hiss.

    Tue 04/21/09 at 8:07 am

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