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Dieter Rams on Designers Being Avant-Gardists

[Good designers should] question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes…[They must] be able to assess realistically the opportunities and bounds of technology.
— Dieter Rams, 1980 speech to the Braun supervisory board

Tue 06.30.09

Tagged: Design, Quote, Technology

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