Thus,

SHOW & TELL for WORTHY BRANDS

A couple other thoughts … Have you considered “Find” instead of “Discover”? Shorter and a little less Net-cliche. (There are a LOT of ads with “discover” in them.

Also, it seems that switching the order does have merit, as your mom noted. Seems to me that the first motive at the site for a user would be to find great brands, to look for them … and then to share.

So …

FIND AND SHARE THE BEST BRANDS

BRAND FAVORITES from FAN FAVORITES

FFFFAVORITES from FFFFANS

But I think you probably need to stick with the more “elegant” phraseology

I really need to stop this…

ITS A LABEL OF LOVE

could use “of” and keep the “f” for its innate beauty, and it does open a few more possibilities…

SHARING & DISCOVERY of:

OUR BEST,
OUR BEST BRANDS (if one insists on redundancy, which is not necessarily a bad thingggg),
OUR FAVORITES,

or if that is too proprietary (perhaps that it what was off-putting to Renaud about “Loyalist”?)

WELL-LOVED BRANDS,
GREAT FINDS,
GREAT FORAYS (I just like the seeker-try-something-you-have-not sound of that one),
BRAND LOYALISTS (HA!)

One: Nostalgia
Two: for
Three: truth

(I think Virginia may have already beat you to it on tm for “lovers” Renaud)

Another few thoughts or so…

SHARE AND DISCOVER OUR BEST from LOYALISTS (merely to spite)

SHARE AND DISCOVER from OUR BEST

FORAY and DISCOVER from OUR BEST (or FORAYS and DISCOVERIES from OUR BEST)

FORAY: attempt to become involved in some new activity, or the search for some item or other, which for many and most, would fit the bill of the core function…as differentiated from DISCOVERY: finding that new activity, or item, or other from amongst the BEST offerings

Or…if that sounds too off putting or war-ish…

INQUIRY and DISCOVERY from OUR BEST

show and tell provides both an action or a call to participate (share) and a description of what you’ll find (discover). It’s nostalgic, active and not social media-y.

the “for” keeps that beautiful f.

“Well-loved” isn’t perfect but it avoids the “what if they’re not the best?” argument and incorporates mom’s honest about subjectivity. These brands are well-loved by at least one person.

We like this shit

™lovers

Seriously, I like 10. Active, command, short, and after 6 years working as a CD for a market research firm, I hate the word “loyalist.”

“Ultimately, the content has to be more important than the form, even if it hurts.”

While this is true, there shouldn’t ever be a time when you sacrifice form unless you are under some undue pressure, and even then, I question it. I say keep working it over until you find what works best, even if it does take more developmental time. It may be a small detail, but it’s a detail that is of great significance. Admittedly, you more than likely know this, and probably better than I do (with the benefit of seven years more than I have under my belt and a much more professional background) and there’s a chance that it’s already been said here (as I must confess I did not read most of the comments, especially the lengthier ones.

Meanwhile, was making the “the” in similar form to the “from” in the earlier versions considered?

SHARE AND DISCOVER the BEST BRANDS

There’s a good chance that in this instance, I don’t know what I’m talking about, really. I am relatively speaking inexperienced in graphic design, marketing, and subsequently branding as well. Nonetheless, you did trust my aesthetic vision enough to ask if I was available to assist Jeremy for your wedding photos, so I hope there’s at least some measure of weight to what I say.

When it’s all said and done, the item that I might think is THE best ever, and that I want to share with the world, may not meet your needs at all. However, I on the other hand, might never have even thought of trying THAT thing had I not seen it, with picture, and such a glowing and effusively joyful report accompanying the entry, written by the truly brand loyal wordsmith, which he had, with hopes of changing world opinion, placed on bbbbrands.com. (pause for intake of breath)

Therefore, if the tag is going to be honest, and truly describe the site’s “core functionality,” which is really to SHARE OPINIONS about what folks believe THEY think is the best of whatever, then it is not really presenting the best, it is only presenting one person’s IDEA of best…total subjectivity.

BE totally honest and state it in as few words as possible whilst still adhering to some stylistic license in the process of that presentation…that…or muck about. I don’t think you want to do the latter. I still maintain that you do not need to restate the obvious.

SHARE AND DISCOVER from LOYALISTS

(or if you must have another few words…SHARE AND DISCOVER THEIR BEST from LOYALISTS)