Ogilvy on Staff Structure

Thu 12/10/09

In most [advertising] agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
—David Ogilvy

One Comment

  1. Tom H.

    The only problem with the milkers vs cows argument is that milkers are production assets, whereas AE’s are sales people. If demand is increased you increase production assets (buy more cows and hire more milkers).

    Account Executives and Milkers aren’t comparable. One sells, the other produces.

    Thu 12/10/09 at 8:48 pm

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