If there’s anything I’ve learned from the NewSpring leadership during my tenure it’s this: People Respond to Vision, Not Need.
Dispensing information is a tactic that can help you build a strategy to accomplish a goal. But simply dispensing information will not lead to accomplished goals.
The world clamors for our attention. Your audience already hears too much information everyday. And they don’t have enough time or inclination to act on it. But vision, great big vision, vision that shakes us out of our collective fog and inspires us to move, change, act, go—that’s rare. It’s special. And so it’s worth listening to.
Great visions cut through the clutter. They demand to be considered.
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
—Antoine de Saint-Exupéry
Teach people to long, and they’ll make it their mission to fulfill that longing. The tasks simply become the logical next steps toward fulfillment.
Tasks are finished and forgotten. Longings define lifetimes.