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Piggybacking a bit on Alex Payne’s excellent thoughts* on the iPad I’ve been trying to think about what bothers me about the aforementioned magical device. I understand that I’m not the real market for it; I don’t feel like there’s a void in between my computer and my mobile device needing to be filled. I’m quite device content. But it’s more than that.
At its core, the iPad is predominantly a consuming machine, not a creating machine (at least in its currently presented iteration.) Yes, I understand there are quite a few of those 140,000 apps in the App Store that allow people to create and share, but only under very specific constraints. And not nearly on the level that I can with my laptop.
But the iPad is not designed to fill my desire to create, it’s mainly designed for me to consume the creations of others. It will change the landscape of personal computing and find its way into the hands of a ridiculous amount of people who are very happy to simply consume. My hands just won’t be among them anytime soon. I have too much creating to do.
*Alex Payne has excellent thoughts on just about everything. You should read his site.
We’re smack dab in the middle of the Age of Immediacy. — J.J. Abrams
A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors. — Clay Shirky
[Good designers should] question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes…[They must] be able to assess realistically the opportunities and bounds of technology. — Dieter Rams, 1980 speech to the Braun supervisory board
I shouldn’t be surprised that a product/service I’m brand loyal to is born and maintained out of a company culture that runs counter to typical corporate structure, but I am. It’s fascinating any time I see stuff like this articulated so well:
Instead of adding rules as we grow, our solution is to increase talent density faster than we increase business complexity. Great people make great judgment calls and few errors, despite ambiguity…We have found that by avoiding rules we can better attract the creative mavericks that drive innovation…We are mitigating the big risk technology companies face (obsolescence), by taking on small risks (running without rules).
— Netflix, excerpted from 7 Great Reasons to Work at Netflix (emphasis mine)
The whole thing reads like a manifesto for Doing Amazing Things, but the specific ability for a company to grow in size and complexity without an avalanche of bureaucratic muck is rare.
1. My iPhone is not in any way connected with AT&T
2. My iPhone projects movies on the wall and connects to speakers via Airport
3. My iPhone remotely unlocks my house
4. My iPhone is a flying car
5. My iPhone pays off my student loans
1. Cheese
2. Printers
3. Dress Shoes
4. Hitmen
5. Kitchen Knives
BBDO CEO Andrew Robertson talking about ad agencies and the web sounds suspiciously like the leader of the “Most Awarded Agency Network in the World” being fascinated by what 15 year olds take for granted.
I think it’s great for agencies to start recognizing that new talent may have more knowledge than existing employees. But if I was a potential client with millions of dollars for ad buys, I’d be more than a little concerned with a strategy that essentially says “the techies can make it happen.” Especially when the “it” portion of that statement is a complete unknown to the agency.
Despite all their marketing suggestions to the contrary, no [running shoe] manufacturer has ever invented a shoe that is any help at all in injury prevention…If anything, the injury rates have actually ebbed up since the [invention of the modern running shoe].
— The Painful Truth About Trainers: Are Running Shoes a Waste of Money?
Casey Dukes pointed me in the direction of this fascinating article about what (if any) benefits modern running shoes offer. The research and anecdotal evidence suggest a link between the invention of the running shoe and an increase in running injuries.
I especially enjoy the bit about a new Asics shoe that cost $3 million in R&D and took three more years to create than it took to make the first atomic bomb.
Ladies and gentlemen, that’s marketing at its best.
Quote, “Dear web celebrity who never follows anyone back, I think you’re missing the point of social media.” Oooooh, Twitter burn. And from a self-proclaimed Social Media Rockstar no less.
For the love of the internet, will everyone just STOP thinking they have the market cornered on how I’m supposed to use the web? You don’t. You don’t know. In fact, you probably don’t know what will be the most successful strategy for other people because you’re not them and you don’t have the same needs.
The web is not one-size-fits-all. Please keep your social media shoehorn to yourself.