Ford’s Bold Moves PR Campaign

Ford brings us, the non-discerning consumer, Bold Moves“a rare glimpse behind the curtain as this iconic American company fights to right its path.” Right its path? As if they’ve been knocked off course by someone other than THEMSELVES and we should be interested in this mock-epic battle for the life of an automotive company? Despite their repeated attempts to convince us that they’re being authentic (and honestly, if you keep having to say it, are you sure you really are?) it just feels wrong, wrong, wrong. (via Jared Christensen)