Dear VIRBº,

OMGLOLBBQ I love you.

On this day, March 7th, in the year of Our Lord two-thousand and seven, the crew from Unborn Media Inc. (who also run PureVolume) have publicly launched you – the eagerly-anticipated, oft-mentioned, social networking, one-stop cool people shopping network VIRBº

Having known some of your handlers Ryan and Brad for close to 4 years and getting to know the rest of the team in the past few months, it’s been so fun to watch you grow from an idea, to an actual site, and then see what happens when you gets in the hands of real folks during beta testing. I can say without a doubt that you are the only social networking site I’ve ever found worth my time; that has a lot to do with the friends I know through you, but it has as much to do with your funtionality, customization options, features, and downright simple, wonderful, clean design sensibilities you rock every single day. I will be killing my MySpace page later today. It will be glorious. Good riddance to bad rubbish. I’m sure you approve.

VIRBº, you are close to me as well; I’ve been able to contribute some of your copywriting, brand consulting, and just generally be a “hey, what if you tried THIS” guy for design, usability, and features during the last few months. So many people are responsible for this truly collaborative effort from the UMI crew and the beta testers. It’s cool to see so many user-suggested features making their way into your final look and feel. You are loved. You are cared for. You are about to be the most popular kid in school. Only the school is the internet and you are a website, not a small child.

This is the start of something beautiful,

P.S. I’ll be sending some peoples your way today. Hopefully, they will like you and want to be my friend so we can bask in the warm, network-y glow of you together.

Fine print: Get your Virb on. Virb puts all of the things that make you you — photos, videos, blogs — in one place. So you can find friends (and friends can find you). It takes less than 30 seconds to get started: Sign up today. There’s only a few spots every day for now.