Reworked Identity for The Public Theater

The Public Theater Paula Scher/Pentagram’s updated identity for The Public Theater is, as always, typographically delicious. Redrawn in HF&J’s KnockOut typeface (bye, Akzidenz Grotesk) and set in 90° angles, the (now classic identity) is so very New York and inspiring and this year’s advertising is stellar (which makes up for ’04-07, which were less than stellar in light of previous years.)