To Ad, or Not to Ad?

So, I’ve been doing this blog thing for close to five years. Some of you have been with me that whole span of time, some of you popped in last week. I like all of you and I’m super thankful that we get to have some interesting conversations from time to time.

Blog advertising has always been one of those things I look at a bit skeptically, essentially thinking it brings another voice into that conversation, one that is rarely contextual. How do you feel about these new-ish targeted ad networks (like The Deck or the recently-launched Fusion Ads)? Less noise? Same thing?