A Tale of Bold, Confident Advertising Strategy

On my drive to work this morning I passed a residential neighborhood and noticed a small, likely-homemade yard sign in front of a house. The template was familiar:

JOHN SMITH / HANDYMAN / 867-5309

Three lines. No fluff. No flash. Just the facts.

I imagine the small town local handyman market is fairly saturated, and word of mouth marketing amongst neighbors will make or break you. But this handyman isn’t hiding—not behind another name, another location, or any number of marketing tricks. 

Do you believe in your business enough to brand your own front yard?