SXSWhat’s Wrong With You?

Explain to me the irony of the website for one of the foremost Web & Interactive conferences in the nation (that would be South By Southwest) being unintuitive, archaically structured, badly organized, hard to navigate, and, to put it simply, despite having hundreds of pages it doesn’t seem to tell me the very short list of things I need to know. Things like… what do my hundreds of hard-earned dollars buy me? Oh… really… access to SXSW. Thanks. But what’s actually happening… give me a calendar, people. 

Dramatic irony at its best/worst.