Link ~ Secret Brands

Article on American Apparel and Muji, so-called “secret brands”
Interesting read, but I think the two companies have nothing to do with one another. American Apparel is the essence of creating a strong brand (image, impression, story). Just because they don’t plaster their logo all over their product (counter-intuitive/productive since they sell mostly to screenprinters, genius) doesn’t mean they’re a secret.