I Am A Dixie White Cracker

I know there’s such a thing as appropriate niche marketing, but McDonald’s new marketing campaign for I Am Asian™ (yes, it’s trademarked) just feels so insincere/inauthentic. The I’m Lovin’ It song even has a bit of an Eastern feel to the mix and initial vocal. 

Now, i’m obviously not Asian, so maybe it doesn’t work for me specifically for that reason. And I also realize the differences in advertising and marketing when it comes to reaching certain demographics (for example, the average Toyota commercial on CBS versus an ad selling the same vehicle on BET.) But is this too much? Too far? Too fake?

(And what’s with the fat dog in the I Am Asian shirt?)