Let My People Go Surfing

Yvon Chouinard, the founder and owner of Patagonia, has just released Let My People Go Surfing: The Education of a Reluctant Businessman which, as you would suspect, is the story of how Patagonia got started. Pretty fascinating stuff, and i’m all for learning from someone who says, “by keeping an explorer’s spirit, it’s possible to blend work, play and social duty – and be all the more successful as a result.” Amen to that.