MediaTemple Hosting Card

Web hosting provider (mt) Media Temple has a holiday marketing campaign that’s worth mentioning (if only for it’s ingenuity… i’m not so much an (mt) fanboy.) They call it the Hosting Card. Essentially, they’re selling their normal hosting service, but they give you the option of receiving an email OR an actual card like the one shown here. So (mt) takes a non-tangible service, turns it into a physical “product” (i.e. perceived reinvention), and manages to make web hosting a viable Christmas gift option. Clever marketing tool.