On Corporate America

When push comes to shove, many businesses believe the only reason they’ve hired an ad agency or a marketing firm is because they’re too busy to do the creative and media buys themselves. And that’s why many clients still treat marketing as overhead in their business plan. That’s why when business goes bad the first thing to get cut is the ad budget. This is also why agencies treat creative work like door prizes and party favors. And that’s why ad agencies and marketing firms run the hustle that they run.

Hadji Jon Steven Williams – Knock the Hustle: How to Save Your Job and Your Life from Corporate America