Shave Everywhere?

I’m not quite sure how I feel about the Philips Norelco Shave Everywhere campaign/site. On the one hand, it’s almost funny. On the other hand, the notion of a large corporate company using that kind of humor is pretty startling and I don’t think setting precedents for other companies to follow suit is a good idea (or a good way to sell products.) It’ll be interesting to see how internet advertising plays out in the future (as it overtakes print media advertising) considering the current lack of regulations for content.