HP Shaun White Commercial

Anyone caught this HP commercial with snowboarder Shaun White? It stopped me in my tracks. So simple and clever and well-executed. (Check out the making-of featurette, too.) The spot was directed by Dayton/Faris from Bob Industries. The new HP The Computer is Personal Again ad campaign is from Goodby Silverstein & Partners and Motion Theory handled the animation. Although I have to ask… what the heck is up with the typography choice at the end of all the spots? It reminds me of the closing credits and art direction for Lemony Snicket’s A Series of Unfortunate Series and, therefor, doesn’t seem very fitting at all.