Ron Steen, Dirty Liar College Boy

Ron Steen, the young punk who tried to auction off half his future income on eBay, not only had his auction removed, but has been ripped to shreds (metaphorically speaking) by the internet community for everything from being a bad investment to having poor grammar/math skills to lying about his SAT scores. Final score: 10 points for self-promotion, minus 800 for implementation, follow-through and truth in marketing.