Kottke on (RED) and Spending to Save

Quote, “The (RED) campaign strikes me as part of a larger trend in the US…the idea that if you, the consumer, spend normally (or even increase your spending), it is possible to break the law of conservation of energy and somehow save more money or lives.” Jason Kottke articulates the (RED) campaign‘s upsidedown finances ($100mil on promotion, with only $18mil raised so far.)