Embracing the Business Pigeonhole

“Most agencies are afraid to be pigeonholed and specialize in one discipline. But what they don’t realize is that the pigeonholes are stuffed with cash.”

Brains on Fire blogger Spike Jones paraphrasing Blair Enns, excerpted from this blog post

I’m fascinated by the number of successful businesses that consistently waterdown their brand (and eventually undercut their own success and raise their overhead and operating costs) by trying to be all things to all people. What happened to doing one or two things well? Or, as Heinz Ketchup founder H.J. Heinz said, “[doing] a common thing uncommonly well.”