Nikon Gives Away 200 D-40 Cameras to Georgetown, SC

To prove that “anyone can take a great picture with the Nikon D-40” the company GAVE 200 Nikon D-40 cameras to residents of historical Georgetown, South Carolina for the Picturetown site. The photos are an interesting slice of American life (some good, some not so good, but all user-generated.) Kudos to Nikon, as this doesn’t feel forced or inauthentic, and they’re leaving the outcome up to the residents.