Dear Advertising Copywriters,

The phrase “think outside the box” and/or any of its derivatives is not clever. It is not funny. It does not communicate what you want it to. It has become a cliché, a catchphrase, an advertising jingle, a supposed trump card for smarmy business consultants everywhere. It is a default, easy, tired, overused way for your copy to be completely lacking in originality or anything resembling something compelling. Essentially, it is a way for you to not do your job.

No one cares about your out-of-boxy experiences.

Please stop,