The New Chrysler Identity

Quote, “I have seldom seen so graphic an expression of how far we have fallen, in 45 years, from the skill and confidence of modern design. There is nothing in the new mark that is consistent with a corporation of stature and quality. The symbol is a picture of a thing, a metallic orifice of a vaguely threatening nature. It memorializes the Pentastar without, however, recalling its strength.” Brutally honest (and spot-on) Identityworks review of the the new Chrysler identity. So sad.