Sony BRAVIA Play-Doh Commercial

First it was bouncy balls, then paint explosions, and now Sony BRAVIA uses 40 animators and 2.5 tons of Play-Doh to make one of the most ambitious stop-motion animations ever. I still say they’ll never top the bouncy balls ad, but this is pretty freaking artistically incredible. (And the site’s not bad either.) Of course from a marketing perspective, I don’t think I’ve ever even SEEN a Sony BRAVIA product, much less thought of buying one, so it’s sort of a complete failure, too.