Why Human Resources Just Isn’t What It Used To Be

On a whim, I applied for a designer job with PUMA a little over a year ago. Today, I received the following email (emphasis mine):

Dear Joshua,

Thank you for your interest in the No Job Title found position with PUMA
North America, Inc. Unfortunately, we have other candidates at this time
who more closely match the job requirements. Your resume will be kept on
file to be considered for future openings that meet your background and

We wish you success with your employment search, and again, thank you for
your interest in PUMA!

PUMA North America, Inc.
Human Resource Department

No, thank YOU, PUMA! By automating your Human Resource department with an obviously amazingly-functional (and timely!) email system, you have proven to me what a wonderful, personal company you would have been to work for.