Five Design-Related Lessons I’ve Learned Lately

  1. Consistency Consistency in the little details begets consistency in the overall impact.
  2. Wayfinding Wayfinding arrows should never point to the text.
  3. Kerning Sweat the kerning on your type, or it’ll eventually drive you crazy when it’s physical.
  4. Scale Scale matters, especially with signage, so do your homework.
  5. Process Design is more about thought process than implementation. Think before you computer.