On Figuring Out What You’re Good At

[Post-college] I worked out what I was good at and what I was bad at. It became pretty clear what I wanted to do. I was really only interested in design. I was neither interested, nor good at building a business.
— Jonathan Ive, Senior VP of Industrial Design at Apple

Almost every time I’ve been in-between fulltime gigs (and sometimes when I’m in the midst of one) there’s a groundswell of people who tell me I need to start my own business. They list plenty of reasons, and approach the conversation as a foregone conclusion. 

And maybe one day, I’ll actually agree with them. But not today.