Traditional Ad Agencies Still Don’t Understand the Web

BBDO CEO Andrew Robertson talking about ad agencies and the web sounds suspiciously like the leader of the “Most Awarded Agency Network in the World” being fascinated by what 15 year olds take for granted. 

I think it’s great for agencies to start recognizing that new talent may have more knowledge than existing employees. But if I was a potential client with millions of dollars for ad buys, I’d be more than a little concerned with a strategy that essentially says “the techies can make it happen.” Especially when the “it” portion of that statement is a complete unknown to the agency.