About marketing
- 2PM, Inc.
- The Power of Verbal Identity for Brands
- Marketing is Coming to Town
- How TripIt, Zynga & Maybe You are Blowing It with My Data
- A Tale of Bold, Confident Advertising Strategy
- On Respecting People with Your Marketing
- On Smoking What You’re Selling
- How To Tell If Your Marketing Works
- Advertising Cleverness, Measurable Results and the Burger King
- On Advertising Agencies Putting their Money Where Their Mouth Is