Give Away All Your Content Online

If you are a Christian media ministry, I commend the following vision for maximizing your effectiveness online: Post all of your content online, for free, without requiring registration, in a maximally usable interface.
— Matt Perman, Make It Free

Perman goes on to explain why, and cite some startling statistics in Desiring God‘s success: “[Rather] than seeing a threat to your financial survival, you will see a more enthusiastic donor base and a larger amount of web traffic that results in more interest, more spreading, and the financial provision you need…[After] we redesigned our website on the basis of these principles, we saw these results within four months: Visits increased 99%, audio listens increased 352%, and page views increased 359%. One year later, traffic continues to increase at a significant rate.”