Firing New Employees in Order to Find the Right Fit(s)

[When shoe company] Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers…After a week or so in this immersive experience…[Zappos] says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” [Because]…if you’re willing to take the company up on the offer, you obviously don’t have the sense of commitment they are looking for.
— William C. Taylor, Why Zappos Pays New Employees to Quit—And You Should Too

From my very satisfied customer’s point-of-view, Zappos is an incredible company. What’s even more fascinating to see is their corporate culture functioning in non-standard ways like the quoted policy, and fully embracing technology like Twitter (they have over 300 employees using Twitter) in order to connect directly with customers.