On Fixing Your Shortcomings

Hire somebody. That is fundamentally the answer to everything you’re not good at in business.

Gary Vaynerchuk

Braille LEGO Bricks

LEGO is making Braille Bricks to help blind and visually impaired children learn Braille. This seems logical and awesome.

Cycling Builder from the PCPartPicker Crew

If you’re about that cycling life, check out the recently-launched Cycling Builder. This is from the same team who has been quietly making PCPartPicker an incredible resource and community for building your own personal computer.

Trusting Your Audience with Abstract Logos

Logos don’t always have to be literal — even monograms!

A monogram is a visual motif made by combining (or overlapping) letters to form a symbol. Think about brands like Louis Vuitton, the New York Yankees, or Volkswagon.

Each of their logos is a monogram, easily read as an LV, NY, and VW. But what if I told you readability isn’t the only thing that matters?

LogoLand just completed a new logo for Midwest A/V/L company LE Productions. It’s not the most straightforward logo…

In its construction, it’s a monogram — there’s an L, E, and P. But if the viewer doesn’t see the letterforms, that’s ok because the logo still reads as a pleasing abstract collection of proportional geometric shapes. 

If you trust your audience, and reward their curiosity, you might find that you can “get away” with way more visual identity risks than you think.

On Worrying About Your Competition

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

Henry Ford

Five Logos I’ve Designed This Month

  1. LogoLand Logo
  2. BlockSmith Logo
  3. K Crypto Logo
  4. Robbin & Co. Logo
  5. Zen lawn Logo

Get a professional logo at a great price in a week at LogoLand, and for the rest of the month I’m throwing in free treats like stickers with every order!

Mandy Blankenship on the Mother Maker Podcast

As the President and Founding Member of the Mandy Blankenship Fan Club, I would be remiss in my duties if I didn’t share her recent interview on the Mother Maker podcast, an online magazine featuring conversations with artists who are mothers.

On Customer Service

The guest is an incarnation of God.

Asma Khan, Chef’s Table S6E3

Brand Archetypes

Matt Yow gives a solid review of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes and how it has changed the way he approaches identity design, brand messaging, and campaign marketing. I picked up a copy on his recommendation and it’s enlightening to say the least.

On First Draft Mottos

It doesn’t matter if it’s good right now, it just needs to exist.